The People Behind the Pretty Pictures
We believe in collaboration, not control. You’re the marketing expert — we’re your creative backup crew.
Grown with Purpose
We’ve built our business by focusing on what helps Realtors® most – staying flexible, collaborative, innovative and connecting their listings with potential buyers.







Founded in 2012
Back in 2012, Cheryl Fraser was a one-woman media machine with a camera in one hand and a big idea in the other. Frustrated by how difficult it was to truly understand a listing just by browsing the MLS, she started offering floor plans and pro-level photography up front—giving agents the visuals they needed and buyers the clarity they wanted.
The Secret is Out
Agents love having control over their media. As demand surged, so did the team. By the following year, Cheryl had built a crew of creatives who shared her passion for raising the standard of real estate media — and making the whole process easier for everyone involved.
First in the Industry
Speed, flexibility, and collaboration have shaped the way we work. Our live calendar booking, easy text communication, and same-day delivery aren't just perks - they are our standard.
Continuing the Mission
We work with brokerages across Vancouver Island, hosting media training sessions and helping agents get the most out of their media across platforms like MLS® Matrix, Interface, and Realtor.ca.
Testimonials

Don St. Germain

Tracy Keenan-Whyte
Thanks for the rockstar service, attention to detail, ability to pivot when there's a need for change/adaptation and value that you provide. My most recent Fairfield listing and the need for a quick re-shoot demonstrated your agility and service ethic. You have some incredible team-players that are fun and easy to work with, for which I have tremendous gratitude: Josh, Alice, Cheryl, Graham, Hayley to name only a few. Thank you for your tremendous service and end-product!

Brent Beagle
VI Standard has been doing all my photos and multimedia for over five years and they consistently do a great job. I highly recommend this company.